Fitts Communications introduction

Firstly, we have a company that is going to manage the station for us. We have another providing us with quality music and inspirational films. We have a place where we plan to use as a studio for live studio airing. The studio has to be setup well. So it is more than just paying for the service. We have a relay server center here in Africa. So there are other operational costs.

Now it is more important to speak about the satellite than even about us. Over Africa, there are several satellites. But ours (Intelsat 20 KU Band) is the best. Firstly, it has the highest Christian viewership in Africa. Every popular Christian TV station is on this Satellite.  Other satellites like Amos-5, W4 and W2 hardly have a Christian following. There are popular Satellite services like DSTV, Star times, Go TV across the African continent originating from South Africa.  Even TBN shows on DSTV. The challenge nobody gets a DSTV Kit in order to watch TBN. Every African who watches DSTV most possibly is not Christian. In fact, the trend is Christians shun Stations like DSTV that are a majority-secular. In fact TBN is the only christian station on DSTV, Africa's most popular Satellite TV Provider.  All other Christian TV stations in Africa are on the satellite we are on. So we definitely have audience by virtue of being on Intelsat.

You can tell anyone you reach that by broadcasting with us, they are reaching 85% of Christian Viewership in Africa. Leave Africa alone, even Europe and England in general.

Anyone who is willing to pay, from $600 (the minimum slot cost) to $3,000 can use our service. I have never met any of these Christians. None of these American Christians has been to my country.  But I can tell you they I have followed their programs for decades. I can attest they are known by scores of millions if not hundreds of millions whom they have never met and whose countries they have never visited.

I believe I sent you an email before with a list of the popular stations on the Intelsat. One key thing is choosing the best Satellite for broadcast.

What we are asking for is just a small fraction of their budget. Other ministries spend hundreds of millions on TV alone annually. Some ministries are shocked when I tell them what we are charging. It seems too good to be true. I am tempted to think some may not believe us because our prices are lower than expected. We have looked at our business model and we think it should work out very well.